Lead Gen on Autopilot:
It Starts with One Simple Book

By Tim Ikels

Last Updated: December 8, 2024

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Lead generation doesn’t have to be hard.

In fact, it can be automatic.

When you have the right asset - one that’s valuable, useful, and exactly what your audience needs - lead generation becomes effortless.

It just happens, day after day.

That asset?

A short, powerful book.

Why a Great Lead Gen Asset Does All the Work for You

Think about the biggest problem with lead generation. Most people chase leads.

They throw out ads, try cold emails, send social messages, and wait. And wait some more.

But what if, instead of chasing leads, you attracted them—like a magnet?

That’s what happens when you own a valuable, scalable lead generation asset, like a short, insanely useful book.

A book that solves a real problem your audience is facing. When you give people something they truly value, they want to give you their attention and their contact info.

A high-quality asset positions you as the expert. It earns you trust before you even talk to a lead.

The Power of a High-Quality Asset

The difference between those who struggle with lead generation and those who have it on autopilot comes down to one thing: the quality of the lead-gen asset they own.

Imagine this: You create a short book that delivers real value to your potential customers. It’s actionable, easy to consume, and solves a specific problem they care about.

Now, every time someone reads your book, they see you as the go-to person for their solution.

Suddenly, leads are coming to you, eager to connect. You’re not convincing or chasing them—they’re already convinced because your asset did the work for you.

What Makes a Book the Ultimate Lead-Gen Asset

There are a million ways to get leads, but here’s why a short book is the ultimate lead-generation machine:

  1. High Perceived Value: A book is something people want to own. It positions you as an expert right out of the gate.
  2. Trust-Building: Books naturally build authority. By sharing practical, useful advice, you create trust quickly.
  3. It’s Evergreen: Your book works 24/7, delivering leads and doing the heavy lifting for you, long after you’ve written it.
  4. Physical Ownership: If it’s a paperback, it sits on their desk or shelf. That physical presence keeps you top of mind.
  5. Actionable: The more useful and actionable your book, the more people will share it with others, multiplying your reach.

How to Get Leads on Autopilot

Once you have a high-quality lead-gen asset, it’s all about distribution.

Offer it on your website, social media, ads, or - my favorite - through partnerships.

You could even make it free in exchange for an email, or charge a small price to boost perceived value.

Your lead-gen machine never sleeps.

It keeps working for you. Leads come in consistently, and because they’ve already consumed your valuable book, they’re warmer, more qualified, and easier to convert into customers.

In fact, once this strategy is in place, you might find it hard to stop the flow of leads. The more your asset circulates, the more people come to you - often faster than you can handle.

It’s like a faucet you can’t turn off!

When that happens, raising your prices for services, coaching, or consulting often becomes the best - and sometimes the only - way to keep growing in a healthy, sustainable way.

More leads, more demand, and better clients mean you can charge more for your expertise without sacrificing your sanity.

The Simple Truth

Leads are only hard to get when you don’t have something truly valuable to offer.

But when you do—when you have a front-end asset that’s ultra-attractive and incredibly useful—leads almost fall into your lap.

Stop chasing leads.

Create one great asset that does all the work for you.

Want to learn how to build a lead-gen machine that delivers evergreen leads like clockwork?

Check out my new book, The Automatic Lead Machine: Generate Evergreen Leads With One Simple, Short Book.

Get the exact steps to transform lead generation from a painful grind into something effortless and fun.

Best,
Tim